I recently took on a project to do the Logo Design, leading to a full Branding and Stationary Design, for U18. They are a Glasgow based Events Management, Promotions and Social Media company that is set to make waves in its various disciplines as the company is soon to become 'live'.
The logo itself had to be simple and hold the company name whilst remaining attractive to the desired target market. The design would be used across a range of mediums, from print to web and had to be able to sit alongside various other designs amicably. Add to this the various sectors U18 will cover - from schools to sports to music and indeed corporate - within a market of users that moves at a blistering pace, equates to a lot of factors needing fulfilled and eyes to please!
With this in mind the Logo chosen is of a crisp and clear aesthetic, easily identified and avoids the possibility of any colour clashes by sticking to a sharp black & white colour palette. Furthermore the design and font used are believed to have a strength that will allow them to remain relevant as fashions and trends come and go.
Leading from this came a full stationary and branding design to give the company its identity as it would be perceived by all corporate, collaborators, clients and customers. This comprised of Letterheads, Compliment Slips and of course Business Cards.
The same palette was selected with the addition of selected red accents. This was done to introduce a further colour that could be used in later work as well as bringing nice focal points into each piece of print. The vertical and horizontal sections allowed a means of presenting both the logo and each director's name as well as markers for the 'Your Sincerely' and 'signature strip' sections on the Business Cards and Letterheads respectively.
The inclusion of the QR code on the business card is a must these days, especially for a New Media savvy company like U18. In this particular case when scanned it takes you directly to the companies website.
Lastly Spot UV was used on the Business Cards, both on the logo on the front and on the name of the director on the back. This gave the cards an extra bit of style, something that is not only tactile when first handed to a client but also catches the eye in various light.
I look forward to further ongoing work with this exciting new company and indeed seeing how they progress and expand as time elapses.
U18 can be found here for the time being.
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Any design work, whether for web or print, logos, branding QR codes or otherwise, please contact me on:
All work is carried out under 'Pure Pants Design Ltd'.
Hammy x
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